Ending HIV
The ENDING HIV campaign is a bold and impactful initiative aimed at raising awareness and providing essential information and services to people in New South Wales. This campaign plays a crucial role in educating the community about HIV prevention, testing, and treatment, ultimately working toward the goal of eliminating HIV transmissions.
In collaboration with the renowned creative agency FROST and the leading health and LGBTQ+ charity ACON, this campaign was developed as a type-led, visually compelling movement designed to engage, inform, and empower. By leveraging powerful messaging and striking design, ENDING HIV has been successfully launched across Sydney, making a significant impression in public spaces and across digital platforms.