Adidas Sydney
Working in partnership with Not So Normal Productions I created this floor mural and installation for the new Sydney Adidas store.
The whole concept is to focus on the nature and theterrain of Sydney instead of icons and landmarks. Taking inspiration from the harbour, it’s the middle and arguable the essence of Sydney. Taking it’s geographical shape and using it as an abstract shape to form the basis of the work is the idea.
Mixing that with my style, typography, illustration and a neon colour palette based on the nature of Sydney i feel the work feels fresh and full on energy and movement.
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